#DollyPartonChallenge Inspires Indies to Show Their Many Sides

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NEW YORK—If you were on social media at all last month, you’ve probably noticed the Dolly Parton Challenge taking over your feed. The meme challenge—in which users share four different pictures of themselves to represent their different personalities on Instagram, Twitter, Facebook and LinkedIn—kicked off when the country star shared her own interpretation of it, and it took the internet by storm. Actors, musicians, athletes and other public figures all across the world have been sharing their own Dolly Parton Challenges, but the fun doesn’t stop there: the optical industry has also taken the challenge. Here’s a look at a handful of Dolly Parton Challenges from independents that prove just how many sides there are to independents—and just how much you can change up your look by swapping out your eyewear. Read More