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An App That Helps Staff Make Better Fashion Choices for Patients

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Product: The Eyewear Stylist iPad App
Top Line: The Eyewear Stylist app for iPad was written by Dr. Dave Ziegler, an optometrist in private practice, who was looking for ways to enhance the glasses buying experience in his office. He wanted to show his patients the importance of having the expert advice of his optical staff when choosing glasses.
“While some people go online with a downloaded picture of themselves to select their glasses, the Eyewear Stylist app shows how facial shape, coloration, and each person’s “fashion personality” makes selecting a pair of glasses a consultative experience,” said Ziegler. “The Eyewear Stylist is a fun and quick way to show the patient a better way to choose the glasses that are right for them. It differentiates your practice from the competition and creates customer loyalty so ¬the next time they need glasses, they remember that your optical staff knows what they like.”
Close Up: The app consists of five pages:
Page 1: The title page, pictured here, can be customized by tapping on the screen and typing in the practice name.
Page 2: A staff member then takes a picture of the patient with the iPad. The app instantly converts the color picture to a black and white sketch. This emphasizes the facial structure and delights your patients since they’ve never seen themselves this way before. On the screen select the patient’s facial shape as either angular or curved. Select the patient’s coloration as either warm or cool.
Page 3: The staffer asks the patient to take a “Fashion Personality Profile” by responding to twelve statements that measure their interest in different styles and fashion.
Page 4: The Eyewear Stylist then creates a PDF that references the patient’s face shape and gives advice on ways to accentuate their features or soften them, depending on their preference. Photos with models wearing glasses demonstrate how this works. The patient’s Fashion Personality score is calculated and recorded to give your staff an idea of what type of frames to start with. Tips on frame color choices are given to complement their coloration as well as second pair recommendations. Send the PDF to a wireless printer that has AirPrint capability and print on special paper templates offered through Ziegler Visionary Marketing so the patient can take their personalized Eyewear Stylist portfolios home with them.
Page 5: With an optional Eyewear Stylist app upgrade for $99, take another picture of the patient with their final frame selection and have the patient post it to their Facebook profile, allowing you to have your practice exposed to all the patient’s Facebook friends.
Vital Stats: The Eyewear Stylist iPad app is available from the iTunes App Store.
www.zieglervm.com; (414) 255-5852
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