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Williams Group Launches Social Media Tool for Independent Practices


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Top Line: Williams Group has launched wgsocial, a comprehensive social media solution for independently-owned optometry practices. Designed to make practices more successful and productive, wgsocial sets up social media profiles, crafts content for various platforms, develops strategies to engage and grow a practice’s web following, and more.
Close Up: wgsocial is designed to help alleviate the time-consuming tasks associated with social media as well as help practices navigate and adjust to the constantly-changing landscape of social media. All content from wgsocial is built to play on current social media trends, making it highly interactive and shareable. Every weekday, practices receive content to post and connect with their audience. With so many great posts, ideas, and tips provided by wgsocial, eyecare professionals can effortlessly build an engaged online community.
To further boost the online visibility of each practice, wgsocial will also create a practice blog with a custom URL. Once a week, a new eyecare-related post will appear on the practice blog and cross-post to the practice’s social media pages. Each blog is optimized during setup to make it appear higher in search engine results and experience higher click through rates. This allows the practice to reach more web users and position itself as an authority on eye-related topics.
The social media channels handled by wgsocial include Facebook, Twitter, Google+, Instagram, Pinterest, and YouTube. As a part of the program, clients will also benefit from a wgsocial blog, quarterly campaigns, custom imagery, analytics snapshots, weekly tips, and content templates.  
Vital Stats: For a limited time, practices interested in wgsocial can request a free seven-day membership trial here.; (800) 676-9076

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