Allergan and NFL’s Von Miller Encourage People With Glaucoma to Design Their Disease Management Plan

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NORTH CHICAGO, Ill.—Von Miller, a standout Denver Broncos linebacker and advocate for healthy vision, is once again partnering with Allergan, an AbbVie company, for “My Glaucoma, My Design,” an awareness campaign that asks people living with glaucoma, and their loved ones, to share photos and stories on social media that show how they are managing their disease. This initiative ultimately encourages people with glaucoma and their caregivers to design an effective disease management plan with their doctors, according to a recent AbbVie announcement.

"When we initially launched My Glaucoma, we wanted to reinforce that glaucoma is not just a part of aging and that it is a serious disease associated with elevated eye pressure that cannot be taken lightly," Ramin Valian, vice president, interventional glaucoma and reimbursement, AbbVie, said in the announcement. "With My Glaucoma, My Design, we are bringing to light patient stories and sharing resources that people living with glaucoma can use to ensure they are taking care of their disease and having informed treatment conversations with their eye doctor about lowering their eye pressure."

Glaucoma is characterized by elevated intraocular pressure (IOP), the fluid pressure inside the eye. IOP is the only treatable risk factor for glaucoma. If left untreated, glaucoma patients continue to progress leading to vision loss and ultimately blindness.

More than 4 million people in the U.S. are expected to have glaucoma by 2030. This serious disease is one of the leading causes of blindness, yet patients do not know that elevated eye pressure is the only treatable risk factor, according to the AbbVie announcement.

"Earlier this year, I partnered with Allergan to help bring awareness to the My Glaucoma campaign,” Miller noted. “I don't have glaucoma, but I struggled with vision-related issues when I was young and that is why I have a passion for encouraging people to be proactive in taking control of their eye health.”

He added, “I never realized how serious glaucoma can be and that uncontrolled eye pressure is the only treatable risk factor for glaucoma. I'm proud to be continuing my partnership with Allergan and taking the campaign to another level by educating people living with glaucoma so they can work with their doctors to design treatment plans that help lower eye pressure."

People can share their My Glaucoma, My Design stories by going to the My Glaucoma Facebook page and submitting a photo along with a short description on how they are managing their glaucoma. Miller will select a few of his favorite stories to feature across Allergan and Miller's social channels.

These individuals will also receive a personalized video message from Miller. This initiative aims at addressing the lack of awareness and education around the seriousness of glaucoma for people living with glaucoma and their caregivers.