Authentic Brands Group, Electric Visual Evolution Announce Global Partnership to Launch Volcom Eyewear

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NEW YORK—Authentic Brands Group and Electric Visual Evolution have announced a global partnership for Volcom eyewear. Under the agreement, Electric will design, develop, produce and distribute both eyewear and snow goggles for the lifestyle brand. The first collection of Volcom Eyewear will debut in 2020 at Volcom stores, key departments stores and action sports specialty accounts worldwide, as well as online on Volcom.com. A company spokesperson told VMail that the collection will include prescription sunglasses, but there are no plans for optical channel distribution or optical frames at the moment. Southern California born, Volcom’s lifestyle brand is rooted in art, music, film and board sports.

Eric Crane, CEO of Electric Visual Evolution, said, “Electric has been a market leader of active eyewear for two decades. We are taking our unique learnings and expanding our business model to support multiple brands, price points and consumer interests in the ever-changing landscape of active and fashion eyewear. Our background, expertise and networks are perfectly suited to usher Volcom’s strong consumer brand into the eyewear space.”

Jarrod Weber, group president of lifestyle at Authentic Brands Group said, “Volcom is a leading contemporary brand in surf, skate and snowboarding; as an active lifestyle brand, it is perfectly positioned to extend into eyewear across a variety of categories. We are particularly excited to watch Volcom pioneer it’s brand values into ski and snow goggles. This is a perfect fit for the brand and great opportunity for brand followers to expand their relationship with Volcom.”