Baumvision and Haffmans & Neumeister Announce Distribution Partnership


COSTA MESA, Calif.—German eyewear brand Haffmans & Neumeister and Southern Californian distribution and design house Baumvision have announced a partnership that will make Baumvision Haffmans & Neumeister’s exclusive North American distributor. The Haffmans & Neumeister collection will officially be introduced during Vision Expo West in Las Vegas in The Suites at the Venetian between September 19th – 21, 2019. After the show, Haffmans & Neumeister will be available via Baumvision channels of premier specialty sun and optical stores throughout North America.

Haffmans & Neumeister is the third luxury label created by eyewear designers Philipp Haffmans, Daniel Haffmans, and Jean-Pierre Neumeister; their other labels are ic! Berlin and MYKITA. This new brand will have a “warmer, personal touch,” said the company in a statement, focusing on authentic, high-quality, handcrafter eyewear with attention to detail.

Shane Baum, CEO of Baumvision said, “This is a story of mutual respect and progress. The Haffmans brothers and I have been friends for well over a decade. We’ve all seen the perils of adverse partnerships yet, optimistically, believe that true artists with open hearts can, and will, overcome. This product is by far their finest to date and I have no doubt that forward thinking, true believers of the independent design spirit will find this collection both progressive and focused on practicality. Simply put, it’s a collection where you will find a piece of German handmade eyewear that is definitively yours. This is a forever deal for our companies and we look forward to being a valued resource in every significant store, from sea to shining sea."

Founders Philipp Haffmans, Jean-Pierre Neumeister, and Daniel Haffmans.

In a statement, the Haffmans & Neumeister team said, “We’re very excited to be partnering with Baumvision! Shane is someone we have known and trusted for many years - someone with vast knowledge and experience in the industry who not only sees our vision but shares it with us. The North American market is the most important and often times the most challenging to navigate. It’s both exciting and comforting to be working with someone like him and the Baumvision team. We feel like we are in the best possible hands for this extremely prominent and fastidious market.”