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WASHINGTON, D.C.—The Contact Lens Institute (CLI) announced yesterday that it will launch a sustained initiative this fall to promote healthy contact lens wear and care habits, in conjunction with U.S. eyecare professionals (ECPs). This comes as the U.S. Centers for Disease Control and Prevention’s seventh annual Contact Lens Health Week  begins, which is supported by a contribution from CLI. “Encouraging healthy contact lens wear and care is a year-round effort, and eyecare professionals across the country share that commitment,” said Rick Weisbarth, OD, FAAO, who serves as board chairman of the Contact Lens Institute. “Many of the 45 million Americans who enjoy the benefits of contact lenses do their best to follow good practices. Yet we know there are always opportunities to reinforce even better behaviors. The CLI program will provide ECPs with compelling tools to help facilitate health and safety conversations with current and new wearers.”

U.S. ECPs are being asked to provide input to help shape the program, with an eye toward advancing healthy contact lens wear, their practices and the profession. Optometrists, ophthalmologists, opticians, technicians and staff from offices that fit lenses are encouraged to take a 12-question, three-minute survey at https://www.surveymonkey.com/r/2NG2BXX.

CLI expects to share additional details about the initiative next month.

The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eyecare professionals. CLI undertakes activities that properly assess, enhance, promote and balance contact lens and lens care industry welfare and growth, including the safe use of products in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision.