CooperVision Launches Social Media Contest for Eyecare Professionals to Promote Sustainable Practices

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SAN RAMON, Calif.—To raise awareness of the importance of sustainability in eyecare, CooperVision has launched a social media contest encouraging eyecare professionals to be more sustainable in their practices and daily lives. The “Planet-Loving Practices Sustainability Contest,” which runs now through the end of January, will feature weekly winners on CooperVision’s social media platforms, supported with additional marketing to increase visibility of participating practices. “Research shows that consumers are paying more attention to the sustainability practices of the companies with which they choose to do business,” said Melissa Kiewe, vice president, North America marketing, CooperVision.

“These trends uncover opportunities for optometry practices to differentiate themselves through the implementation of sustainable practices in their own offices. Through the Planet-Loving Practices Sustainability Contest, we’ll partner with eyecare professionals who are leading this charge to showcase the efforts they’re making for the benefit of their patients, their practices, and the planet.”

To enter, eyecare professionals from across the country must share photos and/or videos on their social media channels showcasing how they are environmentally responsible—at work or at home—and tag three of their colleagues utilizing the #claritiForThePlanet hashtag. Each week, the post with the most likes will be highlighted on CooperVision’s social media channels. More information about the contest is posted here.

CooperVision’s clariti 1 day family of contact lenses is sustainably manufactured as part of the company’s ongoing commitment to minimize its environmental impact and operate more sustainability around the world. Its manufacturing facility in Alajuela, Costa Rica—which is solely dedicated to the production of clariti 1 day lenses—has been recognized with the prestigious Silver LEED certification for its environmentally-conscious design and operation, excelling in categories including energy and water conservation. VMail has reported on the facility and some of its recent honors. More about CooperVision's sustainability efforts is posted here.

CooperVision is a business unit of The Cooper Cos (NYSE:COO).