Draper James and VSP Eyes of Hope Commit Nearly $4 Million to Fund Eyecare and Eyewear for Young Women


NASHVILLE, Tenn.—Draper James, the lifestyle brand founded by Reese Witherspoon, and VSP Eyes of Hope have joined forces to create a partnership that will increase vision care for young women disadvantaged by income, distance and disaster. According to VSP and Draper James, one in four young women has not received an eye exam in the last two years, however, more women than men are at risk for vision loss from eye diseases such as glaucoma and macular degeneration. According to the announcement from both companies, VSP Eyes of Hope and Draper James will commit nearly $4 million to this cause.

Earlier this year, Draper James launched their optical eyewear line with VSP Global’s Altair Eyewear. Now the two organizations are connecting thousands of young women in Nashville with local VSP doctor networks for no-cost eye exams and glasses. Recipients will include girls and teens involved with Girls Inc., a nonprofit that helps girls develop their strengths, receive support and navigate challenges they face. More than 4,000 young women have received this kind of life changing support from the Girls Inc. affiliate in Middle Tennessee.

VSP Eyes of Hope mobile clinics will visit Girls Inc. at the YWCA in Nashville and Middle Tennessee’s STEAM camp on June 11 and 12 to provide care for girls aged 7 to 14. Local VSP doctors will volunteer their time, while Draper James staff will provide glasses, totes and cosmetic bags to the campers. In addition, a VSP network doctor will speak to the girls about their personal journey as part of the camp programming.

After camp, this multi-year program will continue through distribution of VSP Eyes of Hope gift certificates to Girls Inc. recipients, as well as other regional community partners.

Michael Guyette, president and CEO of VSP Global said, “We believe everyone deserves to see their world in focus, yet many live with vision impairment and without access to the care they need. “We are honored to be able to join Draper James and Girls Inc. to empower young women through sight—to help them walk with confidence and maximize their potential.”

Taylor Rettig, CEO of Draper James, said, “Draper James is very passionate about helping young women and what is more essential then the ability to see clearly to perform well in school and ultimately in your career? We are thrilled to be able to partner with VSP Eyes of Hope to change the way these girls see the world, while feeling confident about how the world sees them—strong, stylish, smart and bold.”