DALLAS and NEW YORK—EssilorLuxottica plans to exhibit for the first time as a fully integrated company at Vision Expo East to be held in Orlando, Fla. in early June. In what the company describes as "a major sign of support for the industry and ECPs, the company will deliver a dual physical and virtual experience to highlight its investment in growing the industry post-pandemic.

In its inaugural appearance at a major industry event, EssilorLuxottica will debut a tech-enabled booth as the centerpiece of a newly designed “village” concept. Key business units of EssilorLuxottica, including Transitions Optical and Essilor Instruments, will exhibit in the areas surrounding EssilorLuxottica’s booth in Orlando, creating a welcoming, village-like feel for attendees. "Regardless of whether customers are able to attend the show live or remotely, they will have an opportunity to experience the true value that EssilorLuxottica can deliver to them through branded products and programs like Ray-Ban Authentic and EssilorLuxottica360," a spokesperson told VMAIL.

“The enhanced and tech-enabled experience we are creating at Vision Expo East enables us to meet our customers how they want and where they are, with safety as a top priority,” said Rick Gadd, president of Essilor North America. “Now, entire practices can connect with EssilorLuxottica to experience the personal touch we bring through our best-in-class programs and products—all designed to deliver patient satisfaction and unlock practice success.”

“This is a milestone moment for us as EssilorLuxottica and an even more important one for our customers,” said Fabrizio Uguzzoni, president of Luxottica Wholesale, Americas. “Vision Expo East presents an ideal opportunity for us to stand up as one, taking our support for the industry to the next level, particularly as we bounce back from the pandemic. Those who visit our booth, in person or remotely, will see the passion and investment we’re pouring into the future of vision care and the future of our customers.”

EssilorLuxottica invites customers to join them June 2-5, 2021, on the floor of the Orange County Exhibit Center at Vision Expo East in Orlando, or from the comfort of their practices or homes (a dedicated website is coming soon). Visitors can expect quick and focused "micro moments" which will deliver entertaining and informative information on the power of their partnership with EssilorLuxottica, the company said, adding that it will provide more details on EssilorLuxottica’s customer-centric presence at Vision Expo in the coming weeks.