Exhibit Hall Is Buzzing With Brand Innovations


LAS VEGAS—Exhibitors are bringing the Show Floor to life with captivating activations that feature the hottest in fashion and technology. Starting in the lobby, Vision Expo partnered with Zagg and Carl Zeiss to infuse every touchpoint with activations designed to inform and excite, show organizers said. Today the Exhibit Hall is buzzing with special guests, returning favorites and first-of-their-kind events. Christian Siriano, CFDA designer, Project Runway winner and designer to A-List celebrities arrives for several events starting at 10:30 a.m. in Booth #20051, 1:00 p.m. at Booth #LP11065 and 3:00 pm in Booth #17107.

The OptiCon Hub, Booth #16093, will feature the National Academy of Opticianry Awards ceremony at 11:00 a.m. and an eyewear trends presentation at 1:30 p.m. Meanwhile, the Galleria Lounge, Booth #24042, will play host to the Fashion + Frames panel at 12:15 p.m. and a Boutique Buyer Panel at 5:00 p.m.

Following yesterday’s fashion show by Cynthia Bailey, model and star of Real Housewives of Atlanta, The BLOCK amps up the excitement with the KIDRAQ fashion show at 2:00 p.m. featuring the children’s eyewear line designed by Raquel Smith, designer and one of Beyoncé’s personal stylists.

Remember to cast your vote for the Vision Choice Awards by 2:00 p.m. in the lobby. In the mobile app, vote for your favorites in the Most Creative Booth Design and the Best Brand Activation categories. Both awards come with the opportunity for attendees to win.

To read today’s Vision Expo Show Daily, click here for the digital edition.