NEW YORK—With the show in full swing on Saturday, attendees found the unique opportunity to purchase what their customers will be asking for. With a growing number of consumer publications in attendance at the show, the latest eyewear trends have begun to hit the pages of the hottest consumer fashion publications and blogs and will soon be in high demand in eyecare offices across the country, show organizers said.

“Consumer media have begun to take note of the importance of Vision Expo to the entire vision community and the greater consumer audience,” said Melissa Ashley, senior vice president of Reed Exhibitions. “Going beyond the world of fashion eyewear, leading consumer publications have been drawn to the show to discover breakthroughs in both eye health treatments and technologies.”

“Our goal is to extend the reach of Vision Expo to build awareness not only for the designers and manufacturers of eyewear, sunwear and accessories, but to drive business for ECPs,” said Ashley Mills, CEO of The Vision Council. “We’re doing this through our media outreach, as well as our partnership with Think About Your Eyes, dedicated to driving consumers into ECP offices by communicating the importance of eye health.”

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