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DALLAS—In recognition of Veterans Day, Eyemart Express announced this week that it will honor veterans, active- and non-active duty military personnel and their families with a nationwide discount program. Through Nov. 16, all individuals who have served the United States and their families will receive 20 percent off prescription eyewear purchases when they visit an Eyemart Express store, the announcement noted. In addition, in an effort to better serve the veteran community, Eyemart Express said it has expanded its relationship with the Veterans of Foreign Wars (VFW), the nation's largest nonprofit veterans' service organization, as its exclusive vision care partner. VFW members and their families receive a 20 percent discount on eyewear purchases year-round.

Eyemart Express also helped relieve financial burdens for 16 military families with a donation to the VFW Unmet Needs Fund earlier this year.

“We are proud to strengthen our support for the military personnel and veterans who have made sacrifices for our country,” Eyemart Express chief executive officer Michael Bender said in the announcement. “Many of our stores are located near military bases, so we are honored to give back by making it easier for these extraordinary men and women to see clearly.”

Eyemart Express also noted that it is “proud to be a veteran-friendly company, in its hiring, helping to develop new career paths.” Associates are trained in a trade and taught everything about eyewear. The optical retailer values the discipline and organized skillsets that military members gain during their service, which are invaluable in store optician positions.

Eyemart Express makes it simple for military customers to take advantage of the discount program when selecting from more than 2,000 frames. All they need to do is present a valid military, dependent, retiree, or DD214 card at the time of purchase.