Former Lens Butler Executives Have Launched Boxsee Contact Lens Subscription Service


TOLEDO, Ohio—Two former executives of The Lens Butler, Beth Samenuk and Allison Granger, have established a new company and brand, Boxsee, which they say “represents a new vision for the future of their partnered contact lens subscription service.” In addition, the executives said they believe Boxsee “reflects the evolution of the company and the partnerships they are building with others as they increase their offerings to private ECP's and the value to patients.” Boxsee will provide “continuity for eyecare professionals who are looking for a competitive subscription contact lens offering” to compete with online retailers, other subscription services or big-box retailers, according to the announcement.

Asked about the status of The Lens Butler, Samenuk told VMAIL, “TLB is not in business any more. We are so excited about our new venture with Boxsee. It’s not the same business and we have an exciting future ahead.” Samenuk and Granger are both former Alcon sales managers, and held other posts in the eyecare sector prior to launching The Lens Butler in 2017.

The new business notes on its website, “You love your eye doctor. We do too. And we want to help keep business local. That's why we've teamed up with a network of doctors across the nation to provide you with easy, affordable [and] convenient monthly contact lens delivery.”

For patients, there are three important steps, the website explained. They are: first, enroll for boxsee with your eye doctor. Second, enjoy automatic monthly delivery to your door and affordable monthly payments And, third, access your account anytime through the online portal.

"We are amazed by the support that we have received from the optometric community as a whole, and it is very fulfilling for us to see others share in our vision," Samenuk said in the announcement. "We are excited to continue our mission – to bring a convenient subscription offering to the patients of ECPs."

The two executives said that “business grew over 200 percent in the last year alone,” according to the announcement. The rapid growth “provides Boxsee the opportunity to onboard independent ECPs with superior services that improve patient loyalty while simultaneously offering an affordable and convenient option to the patient.”

Granger added, "We learned a lot from our venture as The Lens Butler and are excited about the new direction we are taking with Boxsee.” For more information about Boxsee, visit the website or send an email to