FYidoctors | Visique Announces New Name and New Mission for its Corporate Foundation


CALGARY, Alberta—FYidoctors | Visique, an optometrist-owned eyecare company, has expanded in its corporate responsibility efforts with the revealing of the FYidoctors | Visique Enhancing Life Foundation, according to an announcement on Tuesday. Formerly known as the FYi Foundation for Sight, the foundation was originally created in March 2011 with the goal of improving access to eyecare and corrective vision needs for underserved patients, the announcement noted. Effective immediately, the foundation will focus on supporting charities that enhance the lives of all Canadians, no matter the social aspect they serve, according to the announcement.

“Vision allows us to take in and enjoy all which life has to offer, so it feels like a natural step to ensure our philanthropic foundation mirrors that,” Dr. Alan Ulsifer, chairman and chief executive officer of FYidoctors said. “We were pleased to have made significant contributions under the FYi Foundation for Sight and are eager to continue doing so—just now with a broader goal for all aspects of life.”

The company noted that it has always “valued having a positive influence beyond its clinics’ doors and, through the Enhancing Life Foundation, and looks forward to being more actively involved in numerous community outreach initiatives.” The foundation will be managed as a flow-through fund overseen by the Calgary Foundation, which will redirect funds to initiatives and charitable partners nationwide. This year, FYidoctors | Visique aims to raise $200,000, the announcement noted.

“We are delighted to change the name of our foundation to one which is a descriptive representation of what we aim to do with it—enhance lives,” Dr. Karen Hayward, chair of the Enhancing Life Foundation, said. “Our profession has provided us the ability to enhance lives daily by providing first rate eyecare and eyewear to protect and strengthen what I would arguably call our most precious sense—sight. Going forward, we will acknowledge October as Enhancing Life Month and dedicate it to raising funds for worthwhile charities and initiatives across the country,” she added.

In addition, FYidoctors | Visique has declared Thursday, Oct. 24, as Enhancing Life Day, a day where clinics across the country will be participating in fundraising efforts for various charitable partners.

FYidoctors | Visique, based here in Calgary, has more than 500 optometrists servicing more than 200 locations across Canada.