BOCA RATON, Fla. and LINCOLN, Neb.—Healthy Eyes Advantage (HEA), the ophthalmic purchasing and business solutions partner for more than 10,000 independent eyecare professionals (IECPs) nationwide, and Williams Group, a leading North America practice consulting firm, have announced the launch of HEA PracticeAdvantage, a newly created, cost-effective business management program designed to optimize practice performance. HEA PracticeAdvantage encompasses a unique array of advisory services and business tools to assist IECPs in building their ideal practice. The program takes a customized approach to developing and executing a game plan that guides the future direction of the practice, based upon current performance trends, the owner’s goals, priorities, and local market factors. This tailored approach empowers each owner to accelerate success in a deliberate manner, which may include adding a subspecialty, optimizing medical revenue, improving the patient experience, or any other aspect of helping an eyecare business thrive, the announcement said.

Program participants work directly with a dedicated coach to achieve their short-term and long-term business goals. Program benefits include monthly strategy sessions with unlimited phone/email access to the program coach, as well as an on-demand, on-line comprehensive staff training system. Monthly strategy sessions are conducted virtually to enable the IECP to maximize time spent with patients, while also working to build their business.


HEA's Jim McGrann       
Williams Group's Gilan Cockrell, OD
 
HEA PracticeAdvantage provides program participants with expert guidance so they never have to face another business challenge without a trusted advisor, the company said.

Created exclusively for HEA members, HEA PracticeAdvantage is available at special pricing that makes the benefits of business consulting attainable for every IECP. In addition to HEA PracticeAdvantage, the joint venture also gives HEA members access to Williams Group’s full array of advisory services under preferred pricing terms.

“Succeeding in today’s complex business environment requires focused strategic planning and thoughtful execution and can be challenging for practice owners who attempt to go it alone,” stated Jim McGrann, HEA chairman and CEO. “HEA PracticeAdvantage provides our members with a proven partner for navigating the road to success. HEA is thrilled to collaborate with Williams Group in bringing this program to our members. Williams Group has a stellar track record of helping practices optimize their results, and together we have created a unique suite of services and resources to help HEA member practices flourish now and into the future.

Gilan Cockrell, OD, Williams Group CEO said, “Williams Group is delighted to partner with HEA in creating HEA PracticeAdvantage. Our goal is to help practice owners realize their potential by providing staff education for HEA members, along with aiding in the development of new programs related to all phases of practice. We are eager to work with HEA members to add clarity to the multitude of business and patient management decisions independents face every day.”

HEA members interested in learning more about HEA PracticeAdvantage and how the program will aid in enhancing practice performance are encouraged to contact the HEA Solutions Specialists team at (800) 959-2020, Option 3. IECPs who are not HEA members are also invited to call the HEA Solutions Specialists team to learn more about the benefits of HEA membership, including the HEA PracticeAdvantage program.

Healthy Eyes Advantage is the next-generation marketplace for independent ECPs, delivering competitive vendor pricing and unique benefits to more than 10,000 independent eyecare professionals nationwide. Based in Boca Raton, Fla., and with a West Coast service center in San Diego, Calif., the company is dedicated to delivering solutions that simplify each IECP’s unique pathway to success.

The mission of Williams Group Consulting is to help independent optometrists achieve prosperity through meaningful, patient-centered practices. Founded in 1987 and located in Lincoln, Neb., Williams Group Consulting has delivered innovative, relationship-based consulting, practice transition consulting, accounting/payroll processing, to thousands of clients across the U.S. and Canada.