Latest News Healthy Eyes Advantage Partners With OAA to Support Independent Optical By Staff Wednesday, January 20, 2021 12:27 AM BOCA RATON, Fla.—Healthy Eyes Advantage (HEA) has formed a strategic partnership with the Opticians Association of America (OAA) to support the OAA’s mission of advancing the optical profession and enhancing recognition of the vital position that opticians hold in the delivery of comprehensive eyecare. Under the arrangement, HEA is the preferred purchasing and practice solutions partner for the OAA’s more than 18,000 members, and HEA will provide broad support to the advocacy initiatives of the OAA.“HEA is pleased to kick off the new year by announcing this important collaboration with the OAA,” said HEA chairman and CEO Jim McGrann. “Opticians have long comprised a significant and important constituent group in HEA’s nationwide community of independent eyecare professionals (IECPs), and the HEA team salutes the valuable role that opticians play in the eye care delivery continuum. “The OAA has a long and impressive history of representing the professional, educational, legislative and regulatory interests of opticianry, and we are eager to support OAA members in enhancing their business performance through our multi-faceted solutions designed to optimize practice productivity and profitability.”OAA president Dibby Bartlett, remarked, “The Opticians Association of America is extremely excited about this new partnership with Healthy Eyes Advantage. OAA is confident that the benefits for opticians and optical dispensaries are numerous and impressive. We look forward to building a strong relationship with HEA for many years to come.”OAA members interested in learning more about the value delivered through HEA’s suite of ophthalmic purchasing and practice solutions, including optical training and consulting resources on a variety of subjects ranging from revenue optimization to operational efficiencies, are encouraged to contact the HEA Solutions Specialists team at (800) 959-2020, option 3.