LEWISVILLE, Texas—Hoya Vision Care has entered into a partnership with Frameri, creator of the interchangeable frame and lens system. As part of the partnership, Frameri frames with Hoya lenses will soon be available for sale at 500 independent eyecare practices throughout the continental U.S., the companies said in a joint announcement. The rollout is slated to happen throughout 2016.

“Independent eyecare professional will be critical to our success. We are excited to collaborate with Hoya as they are already a driving force for innovation among the independent practices they service,” said Frameri founder Konrad Billetz.

Orders will be placed by ECPs with a Hoya laboratory via a dedicated Frameri website. The Hoya laboratory will manufacture the lenses and combine with the frame or frames the patient selected. The entire kit will be assembled and shipped back to the ECP providing “a seamless experience for the patient,” the companies said.

“Unlike the sharks, we understand the eyecare business and saw unique value in partnering with Frameri,” said Barney Dougher, President of Hoya Vision Care, North America, referencing Frameri’s appearance on the hit show Shark Tank. “Frameri has a great story, patented technology, and utility that offers brand differentiating opportunities to independent practices,” he said.