ic! berlin Names Sylvia Jensch Chief Sales and Marketing Officer

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BERLIN—ic! berlin has announced that Sylvia Jensch was named chief sales and marketing officer for the company on May 1, 2020. In this role, she is responsible for the management of all marketing and sales activities worldwide. Before joining ic! berlin, Jensch held various positions within the WELLA Group, and later at Procter & Gamble. She also worked as CMO/ CSO for the European market leader for hotel cosmetics, ADA Cosmetics International. There, she successfully repositioned the company in the market as an innovation and sustainability expert and accompanied the post-merger integration of Pacific Direct Ltd. into the ADA Group from the London office.

Jensch said, "I joined the company to give the brand new impetus. Together with a very talented and committed team, we want to continue to push the successful internationalization of ic! berlin. Especially the strong brand core 'Berlin,' we will stage more strongly again in the future."

Jörg Reinhold, CEO of ic! berlin, said, "I am very pleased that we were able to bring Sylvia to Berlin. I highly appreciate her curiosity, speed and extensive experience. Unconventional, clear, lively, Berlin. We're a good match."