( L to R) Marcolin Group's Massimo Renon, Barton Perreira's Bill Barton and Patty Perreira.

LONGARONE, Italy—Marcolin Group one of the leading companies in the eyewear sector, and Barton Perreira, the Los Angeles-based independent eyewear brand, have announced they have entered into an exclusive agreement for the broad based international distribution of Barton Perreira sun and optical eyewear. The distribution agreement will begin Feb. 1, 2019. Under the new agreement, Marcolin Group will begin to bring Barton Perreira’s men’s and women’s eyewear collection to select retailers and optical shops in Southern Europe (including Spain, Portugal, Greece and Italy), the Middle East, Eastern Europe (including Russia), Pacific Asia Countries (except Japan), Southeast Asia, South America and Mexico.

Barton Perreira will continue to handle design and manufacturing as well as manage sales to accounts in the rest of Europe, the U.S., Canada and Japan, the companies said.

Massimo Renon, CEO of Marcolin Group, stated, “Barton Perreira is a symbol of excellence and unparalleled quality. This long-term partnership offers a unique opportunity for Marcolin Group to distribute, starting from selected countries, an eyewear collection which represents infinite creative inspiration and timeless elegance. With this new brand, we enhance our portfolio and open new opportunities for Marcolin Group to diversify the commercial business model.”

Renon also told VMAIL, "We feel very positively about the spirit, quality and innovation behind Bill, Patty and the team at Barton Perreira. We see this as a very important and innovative approach for us to add a very special and unique type of brand to our overall Marcolin portfolio."

Bill Barton, founder/CEO of Barton Perreira, added, “It is a great honor for Barton Perreira to enter into this new distribution agreement with the Marcolin Group. I believe that this partnership is unprecedented in our industry. For a company of Marcolin Group’s stature to believe in our product, brand and future is very gratifying. Utilizing their amazing sales team and customer service to reach new retailers throughout the world will take Barton Perreira to new heights.”

Barton also told VMAIL, "Marcolin shares and understands our philosophy and approach toward the select distribution of our brand and, with their scale, they have the capabilities to bring it to so many other parts of the world, With this partnership, we are able to maintain our independence but still gain so much from their expertise."

Noted Patty Perreira, founder/designer, “With Marcolin Group’s expertise, we are thrilled to collaborate with an exceptional partner who understands our vision for Barton Perreira as well as our commitment to production, design and exclusive distribution.”

The Marcolin brand portfolio includes: Tom Ford, Bally, Moncler, Ermenegildo Zegna, Victoria’s Secret, Victoria’s Secret PINK, Roberto Cavalli, Atelier Swarovski, Tod's, Emilio Pucci, Swarovski, Dsquared2, Guess, Diesel, Just Cavalli, Covergirl, Kenneth Cole, Timberland, Gant, Harley-Davidson, Marciano, Catherine Deneuve, Skechers, Candie’s, Rampage, Viva, Marcolin and Web. In 2017, the company sold about 14 million eyeglasses.

Founded in 2007 by Bill Barton and Patty Perreira, Barton Perreira is an independent eyewear brand known for its innovative technology, unparalleled design and impeccable craftsmanship. Every frame is handmade in Japan. Barton Perreira is sold at its flagship retail boutiques in New York City, Nashville, Aspen and Kansas City, as well as exclusive optical accounts and finer department stores worldwide.