Marcolin Group and Max Mara Fashion Group Sign Multi-Year License for Sportmax Eyewear


Massimo Renon.

LONGARONE, Italy—Marcolin Group and Max Mara Fashion Group have announced the signing of an exclusive worldwide licensing agreement for the design, production and distribution of sunglass and eyeglass frames for women under the Sportmax brand. The agreement, valid for five years, will be effective Jan. 1, 2019 until December 2023. The Sportmax Eyewear collection will be previewed to optical in February at this year’s Mido. The collection will be on sale from April 2019 at selected opticians and in Sportmax and Max Mara boutiques.

Massimo Renon, CEO of Marcolin Group said, “The partnership with Max Mara Fashion Group represents an alliance with one of the most important Made in Italy fashion houses—a symbol of excellence and experimentation. Both groups are characterized by a forward-looking business model aimed at seeking out cutting-edge technological and manufacturing solutions, high-quality production processes and excellent professionalism of their human resources. The Max Mara Group has found in us the ideal partner to further improve and internationalize the brand, developing common synergies and plans over the medium to long term.”

Luigi Maramotti, vice chairman of the board of directors of Max Mara Fashion Group added, "We are excited about working with Marcolin Group and we believe that this agreement is of strategic value in the development process of the Sportmax brand. Both companies share a passion for design, craftsmanship, attention to detail and the continuous search for innovative materials. We are confident that the partnership with Marcolin Group will ensure a global growth in the eyewear collection, consistent with the values of the Sportmax brand.”