Marcolin Group Partners With Positive Luxury's Sustainability Platform, Sponsors Inaugural Positive Luxury Awards 2020

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LONGARONE, Italy—Marcolin Group has announced a partnership with Positive Luxury for the first edition of their Positive Luxury Awards, which will take place in London on Feb. 25, 2020. Positive Luxury, founded in 2011, is “an award-winning sustainability platform that connects luxury brands with people working toward a better future through the unique Butterfly Mark, a symbol of trust earned by brands that have adopted sustainability as a key business principle,” Marcolin Group said in a press release.

The Positive Luxury Awards 2020 will be a global celebration of sustainability and innovation within the luxury industry. At the Awards, Marcolin Group will sponsor the Innovation of the Year Award. In an announcement, Marcolin Group said the award “which identifies true innovators taking an entirely new approach to their service, product, technology or business model, improving their social or environmental performance while also offering large scale improvements internally and externally.”


 Diana Verde Nieto, co-founder and CEO of Positive LuxuryMassimo Renon, CEO of Marcolin Group
Positive Luxury Awards 2020 winners will be selected by a jury made up of 12 global business leaders, including: American-British model and activist Arizona Muse; United Nations officer Simone Cipriani; author of The New Green Consumer Guide Julia Hailes; business writer and advisor John Elkington; author and British Fashion Council’s Advisory Board member Frances Corner; model, actress and activist Amber Valletta; Parsons School of Design Dean of Fashion Burak Cakmak; communications consultant and writer Emma Young; journalist and author Isabelle Lefort; Business for Social Responsibility managing director Elisa Niemtzow; and Imagine co-founder and International Chamber of Commerce Chair, Paul Polman.

Marcolin Group CEO Massimo Renon said, “Marcolin Group is the first international eyewear company collaborating with Positive Luxury. We will demonstrate to our partners and consumers that we are tracing a new path in the sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award.”

Diana Verde Nieto, co-founder and CEO of Positive Luxury, stated, “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award.”