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Michael Shavitz
BETHPAGE, N.Y.—Eyewear Designs Ltd. has announced that Michael Shavitz has been named vice president of U.S. sales for the company. In this new role, Shavitz will be responsible for the development, advancement, and execution of Eyewear Designs' strategy of expanding its existing channels of distribution and widening the company's reach with independent ECPs and with regional/national groups in the U.S., the announcement said. Before joining Eyewear Designs, Shavitz was with Rem Eyewear for 17 years, most recently as part of the De Rigo REM management team and prior to that, eastern regional manager for the company.

Steve Horowitz, president of Eyewear Designs, commented, “In any era, but especially in this unprecedented time, Mike is the perfect person to provide the type of support our customers need to succeed in this ‘new normal.’ It’s hard for me to say enough about how excited the Eyewear Designs team is about bringing him on board.” Shavitz’ new position is effective Sept. 1, he added.

Eyewear Designs Ltd., founded in 1972, distributes superior quality designer eyewear products to an ever-growing global network of optical professionals. For over 40 years, Eyewear Designs Ltd. has been acknowledged as an industry leader offering world-class designer brand eyewear with innovative styling, manufactured to the highest quality standards. The company’s brand portfolio includes New Balance,Perry Ellis, Elizabeth Arden, Jill Stuart, Hello Kitty, Moleskine, and Tony Hawk.