NEW YORK and CORNWAL—Modo was one of the first companies to support HRH the Prince of Wales and the Sustainable Markets Initiative’s (SMI) Terra Carta charter. Launched in January 2021, the Terra Carta lays out an ambitious roadmap for businesses to move toward a sustainable future, as reported in VMAIL in March of 2021. Now, as part of the initiative, HRH The Prince of Wales has met with G7 leaders and global CEOs to call for coordinated action to tackle climate change and launch the 10 Terra Carta Transition Coalitions. As a supporter of SMI’s Terra Carta, Modo announced that it welcomed this announcement, made on June 11.

Alessandro Lanaro, Modo’s CEO, said, “We are proud to be part of HRH The Prince of Wales’ Terra Carta charter. We share the belief that the private sector will be the driving force of change for a sustainable future, and we look forward to expanding our contributions. Our effort to constantly innovate our products’ materials—including recycled ocean plastic waste, metals, and plastics as well as biobased solutions and responsible packaging is a first impactful step within this important commitment. Being part of such a prestigious coalition of the willing makes us extremely optimistic for the future that we can create together.”

Modo launched its first initiative to donate one frame for every frame purchased nearly a decade ago. The program has since expanded into the one-for-one Help a Child See pledge. In partnership with the Seva Foundation, Modo has provided comprehensive eyecare to over 1 million children in need.
In addition, Modo’s brand Eco uses sustainable materials in its eyewear construction, and plants a tree for each frame purchased. With the organization Trees for the Future, Eco’s One Frame, One Tree program has planted over 2.5 million trees. The program also works with and teaches farmers in developing areas about sustainable farming techniques to empower entire communities to restore their environment, grow more food and build a sustainable future.
Modo joins companies such as Unilever, Astra-Zeneca, BlackRock and LoveFrom in their support of the Terra Carta charter.