Latest News My Eyelab Plans Retail Expansion in Houston Area with 10 New Locations by 2020 By Staff Friday, September 6, 2019 12:18 AM PALM SPRINGS, Fla. – My Eyelab, a retail brand of Now Optics, announced Thursday that it will expand its retail presence in the Houston market with 10 new locations. The new stores – located in Wallisville, Richmond, Tomball, Westchase, Pearland, Cypress, Spring and Humble – are scheduled to open between this month and the first quarter of 2020, the announcement noted. The new locations will increase the company’s retail store presence in Texas to 69 offices. There are currently 11 My Eyelab stores in the Houston area. The new locations will be a combination of corporate-owned and franchise locations, a spokeswoman told VMAIL. Now Optics also provides eyecare services under the Stanton Optical retail brand.The new Houston locations also will feature “an experience focused on convenience and ease with a design that highlights the latest technology,” according to the announcement. (Typical My Eyelab offices feature an assortment of more than 2,000 frames in nearly 2,600 square feet of space.)Tim Turner, a regional manager for My Eyelab in the Houston area, said the Houston market’s population and job growth as among the determining factors in selecting this market for an increased retail store presence. “Houston is a part of the company’s expansion plans as we continue our growth in Texas,” Turner said in the announcement. “By increasing our presence in existing areas, including Houston, while debuting in others, there is a greater opportunity to reach customers.”According to U.S. Census Bureau data, Houston in 2018 ranked as a top-performing U.S. metropolitan area (in population and job growth). It is the fourth-largest city and the fifth-largest Metropolitan Statistical Area (MSA) in the nation. By 2020, Houston’s metro population is expected to increase to 7.1 million people, according to the Now Optics’ announcement.Now Optics, formerly known as Vision Precision Holdings, is among the fastest-growing retail optical centers in the U.S., overseeing 165 corporate and franchise locations across 25 states.