ALEXANDRIA, Va.—National Sunglasses Day—a commemorative date celebrating the importance of wearing ultraviolet (UV) protective sunwear and eyewear—is right around the corner, taking place on June 27. The annual celebration serves as a reminder that sunglasses are a major health necessity and spreads the word that sunglasses and other UV-protective eyewear are key to protecting long-term eye health. The Vision Council is encouraging everyone to start planning now and is providing access to its online portal, which can be found here. 

ECPs can find an array of marketing collateral materials ranging from ready-to-use logos, social media images, downloadable posters, web banners and more. Building upon the success of the 2017 campaign—which went viral, trending on social media and garnering more than 900 million consumer media impressions—The Vision Council aims to see National Sunglasses Day promoted and celebrated everywhere eyewear is purchased.

For questions surrounding National Sunglasses Day, contact Lindsay Ruhe, The Vision Council’s marketing and communications manager, consumer programs at lruhe@thevisioncouncil.org.