New Look Vision Group to Offer Custom-Tailored Eyewear via Investment in Topology


MONTREAL, Québec—New Look Vision Group Inc. (TSX: BCI) announced Friday that it has entered into an agreement with Topology, a San Francisco-based leader in custom-tailored eyewear. The agreement gives New Look Vision Group exclusive rights to retail Topology products in Canada and other selected markets, according to the announcement. Topology will initially be available in 15 of the company’s stores across Canada in the fall, located in Quebec, Ontario, Alberta and British Columbia, before a wider rollout in early 2020. The terms of the investment were not disclosed.

Topology uses the latest 3D facial scanning, augmented-reality and advanced manufacturing to create high-quality custom-tailored eyewear, New Look said in its announcement. Topology’s patented mobile app takes over 20,000 measurements to develop a 3D-model of facial features accurate to sub-millimeter level.

“The high-end custom-tailored eyewear market offers attractive opportunities to grow the premium segment of our business,” New Look president and chief executive officer Antoine Amiel said. “Topology is leading the way in bringing technology to the world of custom-tailored eyewear, a segment at the crossroads of technology, cutting edge frames and precise optical measurement.”

He added that the companies believe the technology will improve eyewear products and that New Look’s “significant retail footprint and insight into customer demand for eyewear” will support Topology’s constant evolution of styles and designs.

Eric Varady, Topology’s founder and chief executive officer, said, “We are delighted to partner with the Canadian retail leader in optical. New Look Vision Group is a forward-thinking organization with a demonstrated track record of leveraging technology to elevate its customers’ retail experience. We are excited to expand the ways in which consumers will be able to experience Topology by offering our custom-tailored eyewear in-store to New Look’s discerning customer base.”

The Topology app automatically adjusts eyewear design to fit perfectly, and simultaneously extracts every optical measurement with unsurpassed 3D precision, delivering its custom-tailored offering to the most discerning of customers, according to the announcement. Each pair of Topology glasses is cut from Italian acetate or lightweight, flexible stainless, uniquely inscribed with the customer's name.