Pierre Bertrand Joins Neurolens as Chief Marketing Officer

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COSTA MESA, Calif.—Prescription lens maker neurolens, based here, has appointed Pierre Bertrand as chief marketing officer. An accomplished senior executive with deep experience in eyecare, Bertrand brings more than 20 years of marketing and retail expertise to neurolens. His leadership will help support the national expansion of neurolenses, making the company’s proprietary measurement device more accessible to private practice optometry nationwide. Bertrand will be responsible for driving the overall go-to-market strategy for the company, the development of strategic partnerships, and the growth of the neurolens brand in support of the company’s strategic plan, the company said.

“We’re thrilled to have Pierre’s experience to reinforce our commitment to private practice optometry nationwide, and expand our leadership bench at neurolens,” and said Davis Corley, neurolens president.

Prior to joining neurolens, Bertrand served as president of vision associates for Essilor, where he oversaw more than 200 retail locations across the U.S. During his eight-year tenure at Essilor, Bertrand held executive leadership positions as VP, marketing for Essilor of America and president, Essilor Canada. Prior to Essilor, Bertrand also held positions at Pfizer including regional marketing director.

Neurolens makes prescription lenses that add a contoured prism to bring the eyes into alignment.