Prive Revaux Expands Management Team as Company Builds Out Its Product Range, Augments Celeb Eyewear Capsules

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MIAMI—Fashion eyewear brand and retailer Prive Revaux has expanded its senior management team to further extend the company's reach and its collections, including new ophthalmic quality ranges of sunwear and ophthalmic frames. The company is also continuing its fast growth pace and has been working on with celebrities from the music and film sector to create new capsule collections. According to CEO David Schottenstein, "In order to effectively grow a consumer brand, you need to have the right people in place. Our goal is to be disruptive in the eyewear category and to achieve that, we've brought on experts that are nimble, forward-thinking, have a proven track record of putting the customer first, and most importantly move lightning fast."

Several execs have recently joined the Prive Revaux team, including Julie Chi, the company's new head of product. Chi brings 10-plus years of experience in product development. Prior to joining the company, she spent 10 years working at De Rigo REM, where her most recent role was director of product development. Chi will be augmenting the company's ophthalmic quality sunwear development as well as further developing its prescription optical frame collections.

In addition, Ginni Read is now senior vice president of marketing with Prive Revaux, with more than 20 years of digital marketing and e-commerce experience, focused on beauty and fashion. She has a proven track record of building consumer brands including Clarisonic and IT Cosmetics. She also launched and managed the online beauty division for Nordstrom.

Al Sweet is director of planning and operations, with more than two decades of fashion/apparel merchant planning experience including work at Macy's, J. Crew and Ross Stores. David Wasilewski is COO, and has 20 years of building consumer products companies. He was the former COO/CFO of Spanx and founded LumifyLife and others. Aly Mills is VP of sales, also bringing consumer products and fashion experience to the company.

Prive Revaux continues to expand its celebrity relationships with special capsule collections, including a new one with Ashley Benson, as VMAIL recently reported. The company continues to build its sales with fashion retailers and this year is working with America's Best, the division of National Vision Holdings (NASDAQ: EYE) which is now offering a selection of the brand’s affordable, quality frames and non-prescription sunglasses.