Safilo and Max Mara Announce Termination of Licensing Agreement

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PADUA, Italy—Safilo Group and Max Mara have announced they mutually agreed to terminate the licensing agreement for all Max Mara sun and optical frame collections, according to an announcement from Safilo. This agreement is scheduled to end on October 31, 2020. In 2016, VMAIL reported that Safilo and Max Mara had extended their licensing agreement through 2023. Safio reported that in 2019 the Max Mara license represented less than 2 percent of Safilo Group’s net sales.