Latest News Safilo and Max Mara Extend Licensing Agreement Through 2023 By Staff Wednesday, September 7, 2016 12:21 AM PADUA, Italy—Safilo Group and Max Mara brand announced the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collection of optical and sunglasses. “Max Mara Eyewear is today the result of a shared long-term philosophy and deeply felt values between our two companies, built on the long standing creation of high standard, unmistakable elegance of timeless Italian design as embodied by the legendary Max Mara Coat and mutual trust in search of excellence,” said Luisa Delgado, CEO of Safilo. “Today, Max Mara has become one of the fastest growing brands in our portfolio. We see further potential inspired by the brand’s overall impressive worldwide store presence, and are delighted to pursue together our ambitious eyewear growth strategy.”Safilo and Max Mara’s partnership dates back to 1997. The companies share a proud Italian heritage, a deep commitment to craftsmanship, authentic products and impeccable design—all elements they place at the heart of their respective long-term business growth strategies. “We are proud of the renewal with Safilo. We are benefitting from its deep reaching transformation and the revival of its unique product and craftsmanship expertise which dates back to 1878,” stated Luigi Maramotti, chairman of Max Mara. “Safilo is for us, a true partner of trust and brand steward, able to understand deeply our brand’s DNA, interpreting it in distinctive high quality optical frames and sunglasses.” The new agreement will run until Dec. 31, 2023.