Safilo Appoints Andrea Bulgarelli as New Digital Transformation Director


PADUA, Italy—Safilo has appointed Andrea Bulgarelli as digital transformation director. In this role, Bulgarelli will lead Safilo’s e-commerce program as part of the company’s corporate direct-to-consumer strategy. He will report to Angelo Trocchia, Safilo’s CEO and will be based in Padua. In his career, Bulgarelli led the digital processes for the creation of the international e-commerce websites for Max Mara Group. More recently, at Benetton, he restructured the management of all consumer-facing touchpoints, developing this project into a digital hub, the company stated.

“Digital is at the core of our growth and development strategy, we are therefore very happy that Andrea is joining our company. With his leadership we can finally accelerate our e-commerce business, further substantiating our digital transformation,” said Trocchia. “With his extensive experience in the fashion industry focusing on omni-channel retailing, brand digital identity and digital evangelization, we are now well set to implement our digital strategy, a key pillar of our 2020 Plan.”