Safilo Group and Marc Jacobs Announce Early Renewal of Licensing Agreement

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PADUA, Italy and NEW YORK—Safilo Group and Marc Jacobs have announced the early renewal of their licensing agreement for Marc Jacobs branded optical frames and sunglasses collection. This new agreement will now run until Dec.31, 2026. This is Safilo's and Marc Jacob’s 15th year of collaboration. In an announcement, Safilo Group said, “The renewal of this partnership, that has reached its 15th year of collaboration, further strengthens Safilo’s portfolio in the contemporary segment, while extending the positioning of the brand in the luxury segment with the launch of the Marc Jacob’s Runway eyewear collection, which will hit the market in January 2021.”