ALEXANDRIA, Va.—The Vision Council and RX, the organizers of Vision Expo, today announce that ShopVISION, a new global digital sourcing platform for the vision care community, is now live and available to ECPs 365 days a year. The platform launched successfully at Vision Expo East 2021 in Orlando, and is now live for buyers to discover the latest products and trends, communicate with suppliers and see content recorded at Vision Expo East. ShopVISION currently features 240 brands and more than 2,500 products across diverse categories, including frames, lens processing, medical and diagnostic, and business and practice management.

The platform was created in partnership with Balluun, the world category leader in business-to-business marketplace technology, and is designed to be a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services. The platform is also designed with a powerful suite of features for seamless product discovery: it allowed buyers to easily source products, build relationships with suppliers and manage all of their product discovery and research needs, including finding the latest styles, creating favorites and wish lists, requesting one on one meetings and posting questions about the social timeline or streaming product demos.

Matthias Clock, marketing director, Vision Expo, at RX, said, “We’ve built ShopVISION from the ground up to be a best-in-class digital marketplace for the global vision care community: 24 hours a day, 7 days a week, 365 days a year. With more than 1,200 highly engaged buyers researching thousands of products the platform, we are generating rich data that will help us improve the platform, add new features, and find innovative ways to help buyers discover new and exciting products.”

Mitch Barkley, vice president of trade shows and meetings at The Vision Council, co-owner of Vision Expo, said, “ShopVISION is the perfect complement to Vision Expo’s in-person trade shows. ShopVISION extends our sourcing offerings and provides a modern and global way to conduct business year-round and on-demand.”

ECPs can register for ShopVISION online here, by clicking the “Sign in/Join” button and then “Register Now.” ShopVISION is offered on a complimentary basis to all eyecare providers, buyers and all Vision Expo East and West 2021 exhibitors.

ShopVISION also includes Vision Expo+, a free digital extension of the Vision Expo Show experience that extends the reach of the in-person Show to a global audience. Vision Expo+ will be offered again in conjunction with Vision Expo West, taking place September 22-25 at the Sands Expo & Convention Center in Las Vegas, Nevada. During Vision Expo West, Vision Expo+ will feature a number of virtual experiences, including online showrooms from Vision Expo West’s exhibitors and livestreamed Vision Expo West content.

Registration for Vision Expo West will open in mid-July. With the city of Las Vegas fully reopened and returned to pre-pandemic guidelines as of June 1, the Show organizers are planning a robust lineup of events and programming. Vision Expo West will feature several new neighborhoods, in addition to the return of The Suites, as well as a rich CE program and the return of the OptiCon program and hub. 
Students and young professionals can also look forward to the return of The Career Zone and dedicated student programming.  Additionally, The Seen, the main stage destination that made its debut at Vision Expo East, will host special events, panels and programming at Vision Expo West. 

To gain access to Vision Expo+, register for ShopVISION here. Suppliers and designers interested in joining ShopVISION can contact Matthias Clock at