Smith Grows Creative Team, Appoints Andy McCabe to Creative Director


PORTLAND, Ore.—Smith has promoted Andy McCabe to the position of creative director. Effective immediately, McCabe will lead all marketing, sales and product creative work for the brand at the Safilo Pacific Design Center here, according to an announcement from the company.

With a decade spent as a graphic designer at Scott Sports and Ride Snowboards, McCabe joined Smith in 2011 at its then-headquarters in Ketchum, Idaho as part of the expanding creative department where he served as senior graphic designer before taking over as art manager for the last few years.

“Since we first started working together, Andy has elevated the brands he touches across product, merchandising and consumer communication. His roots in snowboarding still drive a DYI attitude that will help keep Smith contemporary, evolving and most importantly, fun,” said Eric Carlson, global brand director at Smith.

Smith has also promoted Cara Shumate to the position of art manager. She joined the creative team in June 2013 with exceptional graphic design talent, and made the transition from Ketchum to Portland alongside McCabe a few years later. Additionally, Cody Browning has been appointed to senior graphic designer after joining Smith in 2016.