MEMPHIS, Tenn.—Southern College of Optometry (SCO) recently named George Miller, a certified fundraising executive, as its vice president for institutional advancement. With nearly two decades of experience in nonprofit consulting, Miller oversees all development strategies for the college, including fundraising, alumni relations and marketing. “George is a highly qualified, dynamic leader with a proven track record of success in nonprofit fundraising and the execution of strategic initiatives,” said Dr. Lewis Reich, OD, Ph.D., president of SCO.

“Through his previous tenure and familiarity with SCO and his counsel with a variety of nationally renowned nonprofits, George demonstrated the key strengths necessary to guide and grow the college’s development efforts and marketing programs,” Reich said.

Miller is no stranger to SCO. He served as the college’s director of development in 2011. Prior to his return to campus, he served as senior account director at the Gabriel Group in St. Louis, where he consulted with national nonprofits in developing and executing fundraising campaigns. His nonprofit and fundraising history also includes experience with Operation Smile and The Pursuant Group, along with higher education foundations for Pi Kappa Alpha and Delta State University

In his new role, Miller will manage teams in departments including development, alumni relations, the Hayes Center for Practice Excellence, community engagement and communications.