ReopenEyecare.com, a new digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, launched this week. Featuring content curated by a task force of vision community leaders – including The Vision Council board members Jim McGrann, Chairman and CEO at Healthy Eyes Advantage, and James Rosin, Co-President at Rosin Eyecare – and sponsored by The Vision Council, ReopenEyecare.com reflects a collective industry effort to help eyecare providers navigate the complex journey from shutdown back to ‘new normal’ business conditions by providing comprehensive resources in one, central platform.

ReopenEyecare.com contains all the information eyecare providers need to navigate the reopening and recovery process, from practical insights and best practices to protocols, tools and tips for reopening a practice and maintaining its health until conditions improve. The website will continue to be updated with relevant content as conditions change and new information becomes available.

Now more than ever, it is important to come together as a community. Click here to watch an introductory video. For access to a toolkit of shareable newsletters, emails, web banners, social media posts, and other materials announcing the launch of ReopenEyecare.com, click here. We invite you to support this incredible community effort by sharing the website launch and these announcement materials with your contacts and customers.

The ReopenEyecare.com effort has been led by a task force of vision community leaders including The Vision Council board members Jim McGrann, Chairman and CEO at Healthy Eyes Advantage, and James Rosin, Co-President at Rosin Eyecare. Additionally, the task force includes former board members of The Vision Council: Marty Bassett, President and CEO at Walman Optical, and David Friedfeld, President at ClearVision Optical, as well as several active members, volunteers and partners including:

• Edward Buffington, President and CEO at GPN Technologies
• David Chute, Co-Founder and CEO at ThinOptics
• Marc Ferrara, CEO Information Services at Jobson Medical Information
• Gary Gerber, OD, Chief Dream Officer at The Power Practice
• John Ryan, General Manager at United Healthcare Vision

ReopenEyecare.com and the resources included on the website are available for use and distribution by anyone involved in the vision community. Users should register on the website to receive updates as new content is posted.

Questions can be directed to Maureen Beddis, Vice President of Marketing & Membership at The Vision Council, at mbeddis@thevisioncouncil.org.