AUSTIN,Texas—The Vision Council will be sponsoring the official health lounge at South by Southwest (SXSW)—an annual conglomerate of film, interactive media, music and health festivals and conferences here to educate attendees about the harmful side effects of blue light and digital eye strain, as well as the lens technology solutions available.

Titled “The Time Out Lounge: Give Your Eyes a Break With The Vision Council,” the lounge and will be located in the Austin Convention Center, open from March 10 through 14. The area will serve as a space where attendees can unwind from the conference’s events in a comfortable seating area outfitted with charging stations, as well as select food and beverages.

The Vision Council staff will be engaging with visitors to spread the following messages, which are outlined in its official blue light/digital eye strain report: what blue light and digital eye strain are; the health implications of prolonged digital device usage; specialized lens technologies; and the importance of an annual eye exam.

Justin Bazan, OD and medical adviser to The Vision Council, as well as Jenn Falik, style guru and official ambassador of The Vision Council’s blue light/digital eye strain consumer outreach campaign, will be on-site throughout the conference to serve as expert sources to the media.

Further illustrating its messaging, glasses from select members of The Vision Council’s Eyewear & Accessories and Sunglass & Reader Divisions will be on display, outfitted with specialized lenses from Lens Division members featuring blue light-filtering and anti-reflective technologies. Attendees can try on different pairs to wear in an interactive photo booth, as part of a social media challenge The Vision Council will be executing throughout the conference.

Results from the lounge will be shared with The Vision Council’s membership following the conference. For more information about The Vision Council’s blue light/digital eye strain messaging, visit thevisioncouncil.org/des.