NEW YORK—The readers of Vision Monday and 20/20 Magazine are being asked to share their choices for great business support partners in a challenging business year, via the new Ultimate Partners program, with nominations opening today. Readers are being asked to recall the time when they were facing a critical challenge, in 2020 and into this year, and to salute the business partner who showed up at the right moment to reshape that problem into an opportunity or name which supplier (or representative) came to the rescue with valuable new solutions.

The Ultimate Partners program offers a chance for ECPs and optical retailers to name and describe an individual or a company that stepped up to help them best meet business challenges in the most trying of times.

ECPs and optical retailers can submit nominations starting today for their Ultimate Partners here. Deadline for submissions is 11:59 p.m., ET, April 23. Readers' submissions and stories will be reviewed by VM and 20/20 editors and the Ultimate Partners for 2021 honorees will be showcased in the June print editions of 20/20 and Vision Monday as well as in the Orlando Vision Expo Dailies.