Vision Monday and 20/20 Magazine Announce EyeVote Readers’ Choice Awards

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NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the third annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year.

Optical retailers and ECP readers of the two Jobson Medical Information publications were asked to identify their “favorite” products in eight distinct categories: optical frames, spectacle lenses, sunglasses, contact lenses, optical equipment, diagnostic equipment. Two new categories, practice management software and online ordering, were added to the list of categories for this year. Selected companies were chosen based on both brand and company choices supplied by readers. This year's survey also spanned a wider range of product brands and product groups as compared to last year’s survey.

A total of 533 voters took part in the EyeVote Survey. The 2011 EyeVote Readers’ Choice selections were as follows:

Optical Frames
• Readers’ Choice, Company: Marchon
• Readers’ Choice, Frame Brand, Men: Nike
• Readers' Choice, Frame Brand, Women: Gucci
• Readers' Choice, Frame Brand, Teen: Juicy Couture
• Readers' Choice, Frame Brand, Kids: Disney
• Readers' Choice, Frame Brand, New Launch: Marc Ecko

Spectacle Lenses
• Readers’ Choice, Company: Essilor
• Readers’ Choice, Lens Brand: Varilux
• Readers' Choice, Lens Treatment Brand: TD2
• Readers' Choice, Lens Anti-Reflective Coating Brand: Crizal Avance
• Readers' Choice, Lens Personalized Progressive Brand: Varilux Physio
• Readers' Choice, Lens Photochromic Brand: Transitions

Sunglasses
• Readers’ Choice, Company: Maui Jim
• Readers’ Choice, Sport Brand, Men: Oakley
• Readers' Choice, Fashion Brand, Men: Ray-Ban
• Readers’ Choice, Sport Brand, Women: Maui Jim
• Readers' Choice, Fashion Brand, Women: Coach

Contact Lenses
• Readers’ Choice, Company: Vistakon/J&J VisionCare
• Readers’ Choice, Toric Brand: Acuvue Oasys for Astigmatism
• Readers’ Choice, Daily Disposable Brand: 1-Day Acuvue TruEye
• Readers’ Choice, Extended Wear Disposable Brand: Air Optix Night & Day
• Readers’ Choice, Multifocal Brand: Air Optix Multifocal

Optical Equipment
• Readers’ Choice, Company: Hilco
• Readers' Choice, Brand for Finishing: Santinelli
• Readers' Choice, Brand for Surfacing: Gerber Coburn/Coburn Technologies
• Readers' Choice, Brand for Supplies/Consumables: Hilco
• Readers' Choice, Brand for Dispensing Tools: Hilco

Diagnostic Equipment
• Readers’ Choice, Company: Carl Zeiss Meditec
• Readers' Choice, Brand for Equipment: Topcon

Practice Management Software
• Readers’ Choice, Company: Eyefinity/OfficeMate

Online Ordering
• Readers’ Choice, Company Website: VisionWeb

EyeVote was conducted from Sept. 30, 2011 to Oct. 31, 2011. An incentive of a chance to win a trip (air fare and lodging) to New York City for Vision Expo East 2012 or a $500 American Express Gift Card was offered to encourage respondents to answer the survey. Two runner-up prizes were also offered and they included a Kindle Fire® and a $250 Morton’s Steakhouse® gift card. The winner of the Grand Prize was Kay Cohernour, a dispensing optician from Mather Vision Group in Lafayette, Ind. The runner up prizes went to Tom Kirkland, Jr. of Tom Kirkland Opticians, Richmond, Va., and Melania Napolitano, OD, 20/20 Eye Care, Mineola, N.Y.