VSP Global Adds Maui Jim as Premier Program Strategic Partner


Diego de Castro (l) of Maui Jim and Sean Cooley
of VSP Global tried on some stylish Maui Jim sunglasses to mark the new partnership between their companies.
RANCHO CORDOVA, Calif.—VSP Global has formed a strategic partnership with sunglass and eyeglass maker Maui Jim that will give practices participating in the VSP Global Premier Program access to exclusive savings, dedicated customer service and complimentary staff trainings. Patients of these practices will also enjoy a money-back guarantee on Maui Jim prescription eyewear. “Like VSP Global, Maui Jim is committed to supporting the growth and success of independent doctors,” said Michael Guyette, president and CEO of VSP Global.

“We are excited to partner with this like-minded company and look forward to furthering our collaboration and providing products and benefits that help Premier practices differentiate and compete while also adding value for VSP members.”

Eligible Premier Program practices will have access to:

  • Exclusive savings on Maui Jim eyewear.
  • A 60-day money back guarantee for VSP members on the purchase of Maui Jim prescription sunglasses and ophthalmic eyeglasses through August 2019. This offer also extends to non-VSP members visiting participating Premier Program practices.
  • A custom, dedicated customer service phone number and support resources for participating practices.
  • Complimentary eye health and sun protection trainings for staff members at participating practices.
  • Resources and insights for frame board management.
  • Merchandising point of purchase materials.
“We are thrilled to have VSP join our ‘ohana’ (family) and to offer their members a truly premium choice. Our brands have natural synergies, as we are both passionate about seeing eyewear as a crucial health device for UV protection,” said Walter Hester, owner and CEO of Maui Jim. “We can now collectively provide consumers and doctors access to an overall better experience, providing them with quality product made from our technology advancements, and access to our unparalleled customer service.”

The partnership is one of many Premier Program exclusive offers and benefits. Since the program’s inception five years ago, it has grown to nearly 7,000 participating locations across the U.S., according to VSP. Designed to provide VSP network doctors with greater opportunity for more patient flow and increased revenue, the Premier Program also offers VSP members unique value and ways to make the most out of their VSP benefits.

During the past five years, more than 32 million patients chose a Premier participating practice location for their eyecare and eyewear needs, 15 million of which were new patients. The Premier Program has also delivered over $9.2 billion in revenue to participating practices in the last five years, VSP said.