RANCHO CORDOVA, Calif.—VSP Global said Thursday that SHiFT, which brings together doctors across the country participating in the VSP Global Premier Program, will be held virtually Feb. 26-27, 2021. In the midst of a global pandemic when access to essential health care, including eyecare, remains the priority, it has never been more important to support and celebrate the optometric community, the announcement noted. The robust, interactive, two-day SHiFT experience, will focus on acknowledging and honoring doctors for their commitment to deliver exceptional patient care throughout the pandemic, offers practical tools and resources to boost business recovery and small group breakout networking opportunities in a time when personal interactions are limited, VSP said.

Complimentary CE, among other exclusive educational content will be delivered during the event, with an extended offering available on demand. This is the sixth annual SHiFT event organized by VSP.

“Despite COVID-19 challenges faced by doctors, they have moved forward with optimism and new ways of caring for their patients and communities during this historic time,” VSP Global chief network officer Michelle Skinner said. “Our work to support these practices continues, and we’re excited to recognize and honor doctors at SHiFT through inspiration and reconnection as we look to a bright future together.”

Here's what to expect at SHiFT, according to VSP’s announcement:

• Three celebrity keynotes, including NBA legend and chairman and CEO of Magic Johnson Enterprises Earvin “Magic” Johnson Jr. He will address his entrepreneurship journey and overcoming challenges. Leadership expert and best-selling author Simon Sinek will discuss his most recent book, “The Infinite Game,” and how a shift in mindset can position a business for success. And one of the most sought-after female business speakers in the nation, best-selling author and regular Forbes contributor Jackie Freiberg, will provide business insights and practical tips that practices can implement immediately.

• Premier Program updates. Learn about ongoing support for Premier Program practices and additional support, initiatives and opportunities coming soon.

• 20 NEW Premier Academy360 webinars and on-demand education sessions. In addition to exclusive event content, the Premier Program and SECO International have partnered to deliver three hours of complimentary CE.

• A chance to link up with colleagues. Virtual, small-group sessions will give attendees the opportunity to connect on hot topics and fulfill their desire for networking.

• Plus, take advantage of event exclusives and get special gifts from Premier Program Partners and VSP.

To learn more about SHiFT’s virtual experience, visit the shift.vspproviderhub site here.

This year’s SHiFT meeting follows sustained support from the Premier Program throughout 2020, including the recent launch of a national marketing campaign designed to encourage VSP members to choose a practice participating in the Premier Program for their eyecare needs. In addition, the COVID-19 Patient Care Grant Program saw more than 8,700 eligible VSP network practices receive a one-time cash grant to help offset expenses of the pandemic.