Warby Parker Will Open Second Store in Boston, Adds New Design Collaborations

NEW YORK— Warby Parker is due to open its second full-service store in Boston this Friday, May 17, at 83 Newbury Street. The eyewear retailer, which has augmented its online presence with a series of showrooms within other fashion stores and temporary popup shops plus a bus trip/tour over the past year or two, opened its New York flagship store in Soho here last month.

The company describes the new store as “integrating e-commerce with a hands-on shopping experience,” where customers can browse collections and place orders using in-store tablets. An optometrist will be on sight to provide eye exams, and appointments can be booked in advance online. A spokesperson would not provide any other details about additional store plans for 2013.

In addition, Warby is expanding its brand’s visibility via new design collaborations. Next week, the company will release more detail about a new partnership with Warner Bros. and Legendary Pictures, for the development of a “Man of Steel-inspired” limited-edition capsule collection in conjunction with the upcoming release of the new Superman “Man of Steel” film. “Clark Kent is the most iconic glasses-wearer,” co-founder and CEO Neil Blumenthal told The Hollywood Reporter about the project. On May 21, two frame styles will debut inspired by the new Zack Snyder-directed adventure starring Henry Cavill, Amy Adams, Kevin Costner and Diane Lane. The company will make them available with their usual $95 price and $15 from each purchase will be donated to 826NYC a nonprofit that provides creative writing and film classes to underserved youth.

Last week, Warby Parker also was featured in a frame collaboration with Daily Candy, a blog which features a curated range of editors’ favorites, which offers a selection of seasonal, exclusive, limited-edition products.