Zenni Announces Signature Collection With San Francisco 49ers’ George Kittle and Wife Claire Kittle

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NOVATO, Calif.—Zenni has announced a partnership with San Francisco 49ers All-Pro tight end George Kittle and his wife, lifestyle influencer Claire, for the release of The Kittle Collection, a limited-edition, eyewear line featuring 12 exclusive frames. Both Kittles worked closely with Zenni to design the frames. The collection includes styles for everyone, and all frames are available with prescription, sunglass and Blokz blue-light blocking lenses. Zenni became the official eyewear partner of the 49ers in 2019. George Kittle said, “Claire and I had an awesome experience working with Zenni to design these frames for our first signature collection, and we’re both really proud of how they all turned out. I can’t wait to get back out on the field soon and start rocking them on game days, but in the meantime, I think I know what I’m going to be giving my teammates for the holidays.”

Claire said, “George and I met in college, and we of course bonded over sports because we were both athletes, but we quickly found out that another one of our shared interests was fashion. We wanted to make sure this collaboration with Zenni drew inspiration from both of those worlds, and I definitely think we succeeded in pulling that theme and style through in each of the frames we helped design.”

As the official eyewear partner of the San Francisco 49ers, Zenni has been the presenting partner for the Zenni Zone at Levi's Stadium, and brought its Blokz technology to the organization to help players prevent blue light from damaging their eyes. Earlier this year, Zenni debuted a Super Bowl ad featuring George as the star and narrator, showcasing video and images of him on and off the football field, including watching film and wearing his Blokz. The success of the campaign, along with George’s passion for eyewear and fashion, paved the way for the launch of The Kittle Collection, as well as upcoming donations of Blokz blue light glasses to kids in need through Zenni’s Framing The Future program to make digital and distance learning safer than ever before.

Sean Pate, Zenni’s brand marketing and communications officer said, “Zenni’s partnership with the San Francisco 49ers has led to the establishment of a fantastic relationship with George as a brand ambassador whose interest in eyewear and fashion stood out to us right away. With that in mind, we wanted to present both Claire and him the opportunity to design the eyewear in their own signature Kittle Collection. You don’t need to be a 49ers fan to find something for yourself in this collection—with a mix of 12 frame styles available in a range of colors including classic 49ers red and gold, we’re confident The Kittle Collection has something for everyone to enjoy.”

In 2018, Zenni became the official eyewear partner of the Chicago Bulls. In 2020, the company became the official eyewear partner of the Boston Red Sox.