Zenni Optical and San Francisco 49ers Announce Official Eyewear Partnership

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SANTA CLARA, Calif.—The San Francisco 49ers football team have introduced Zenni Optical as their official eyewear partner. The multi-year partnership makes Zenni the presenting partner for the upper concourse at the 49ers’ Levi’s Stadium, as well as the 49ers Invasion fan rallies which take place before certain games throughout the season. In addition, Zenni will integrate through a wide variety of digital marketing assets with the team to reach 49ers fans around the world who do not attend games.

Under the partnership, the top level of Levi’s Stadium will be known as the Zenni Zone, and will feature Zenni branding and marketing elements that aim to bring Zenni’s mission of value-based eye correction and protection to 49ers fans. In addition to this, the 49ers’ team player health and performance staff will use Zenni eyewear as a recovery tool to help players block blue light from digital screens that they encounter off the field throughout the week. At training camp this year, the team set up a fitting for players to outfit them with blue blight blocking Zenni Blockz eyewear.

Brent Schoeb, 49ers chief revenue officer said, “Our new partnership with Zenni represents a multi-faceted activation allowing us to provide the best in performance tools for our players while also enhancing the fan experience for the 49ers Faithful across several marketing assets, including the Zenni Zone. Their corporate focus on innovation, high-quality products, and customer service make them a great fit with our brand and a welcome addition to the 49ers family.”

Sean Pate, Zenni brand communications officer said, “As a born and raised Bay Area company, we are so proud to partner with our region’s most historically successful sports franchise. With our sports marketing strategy, we are purposefully partnering with organizations who carry significant legacy, a household name brand and fan bases that extend nationally. We aim to amplify our online offering of high quality eye correction and protection products at game changing prices with 49ers Faithful everywhere.”