Zyloware Signs Multi-Year License for Launch of Shaquille O’Neal Eyewear

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PORT CHESTER, N.Y.—Zyloware Eyewear has announced a multi-year license for the launch of Shaquille O’Neal Eyewear, a men’s optical eyewear collection debuting in April.

The collection is geared toward males, aged 18 to 50, who desire a more fashionable, sports-inspired frame that is high in quality at an attainable price, the company said. The collaboration with Zyloware introduces the Shaquille O’Neal brand into the eyewear category and builds on a strong track record in key fashion spaces including fine jewelry, suits, shirts and ties. As a world-renowned athlete and personality, the four-time NBA champion is credited with many accomplishments throughout his career, including NBA analyst, author, PhD, comedian, actor and, most recently, fashion designer.

“Shaquille O’Neal is a perfect addition to the Zyloware family and now is an exciting time to launch eyewear as the Shaq phenomenon is impacting so many new fashion categories,” stated Zyloware co-CEO and president, Christopher Shyer.

“The eyewear category is a natural transition for me and my brand,” O’Neal said. “This line will be stylish, yet affordable, and will also include an offering of frames for larger men like myself. Creating products that add value to peoples’ lives is incredibly important to me, and Zyloware is the perfect development partner for this line.”

“Shaq is a mega personality with a global appeal that we see consistently engages and resonates with millions of fans around the world,” said Jamie Salter, chairman and CEO of Authentic Brands Group, a brand development company which builds value through the ownership of intellectual property associated with prominent fashion, sports celebrity and entertainment brands. “The addition of eyewear to his growing roster of lifestyle offerings creates a new way for consumers to connect to the superstar,” Salter said.

Zyloware Eyewear is a global supplier in the optical industry known for original product development and branding initiatives. The company’s brands include Leon Max, Leon Max Limited Edition, Maxstudio.Com, Via Spiga, Sophia Loren, Daisy Fuentes, Stetson, Tetson Off Road, Gloria Vanderbilt, Gloria By Gloria Vanderbilt Panama Jack, Project Runway, Invincilites By Zyloware, Randy Jackson, Randy Jackson Limited Edition, Red Lotus and Red Tiger.