Quick Take: Blenders Eyewear, from Safilo Group, has expanded its athlete roster with the addition of professional mountain bikers Russell Finsterwald, Sofía Gómez Villafañe, and Keegan Swenson. In addition, Blenders will serve as the exclusive sunglasses partner for each athlete as they compete in upcoming mountain biking events throughout the 2022 season.
Specifics: Russell Finsterwald has won five National Championships, a Pan American Games Championship, was named to the 2016 US Olympic Long Team and represented the US at seven World Championships.
Sofía Gómez Villafañe is an award winning Argentinian cross country mountain biker. She was named the 2018 and 2019 XCO National Champion, 2019 Pan American silver medalist, 2019 XCC National Champion, a 2020 Tokyo Olympian, 2022 Unbroken Gravel Race winner, 2020 and 2022 Cape Epic winner.
Keegan Swenson is an American mountain biker who has been named XCO National Champion at the Junior, U-23, and US Pro levels. He has also won the Chile Challenge, and National Short Track Championships and is a member of the USA National Team.
Selling Point: Christian Scott, Blenders Eyewear vice president of marketing, said, “We look for athletes who are always pushing themselves, progressing and doing it with a smile on their faces. Russell, Sofia and Keegan are positive advocates for the sport and great representatives for the Blenders brand.”