Product: The Contact Lens Institute (CLI) has announced an expansion of The Easy Way (Eyes, Awareness, Safety and You) program to promote healthy contact lens wear and care habits.
Top Line: Having debuted in Fall 2020, the year-round initiative provides the eyecare community with simplified tips, attention-grabbing infographics and companion digital resources for use in practices, all available from the website
Close Up: New for 2022, the program’s webinars share insights and advice from practices that are successfully using The Easy Way tools with their patients. “Making Contact Lens Compliance Stick: Easy Insights, Tips & Tools from Visionary Eye Care Pros” is scheduled for Thursday, March 3. Live sessions, including participant Q&A, will be offered at both 6:30 p.m. EST and 6:30 p.m. PST.
Free registration is now open for the earlier event at and the later event at Optometrists, ophthalmologists, opticians, technicians, staff and students from the United States and Canada are encouraged to attend.
Vital Stats: The March events are hosted by CLI board chairperson Bill Reindel, OD, and board member Michele Andrews, OD. Independent panelists will be named later this month.
“Promoting healthy contact lens wear and care is something that involves everyone who is part of the patient experience,” said Dr. Reindel. “The eyecare community has responded positively to The Easy Way, saying that its simplicity resonated with patients as well as practitioners. Hearing directly from peers about how to better use The Easy Way method and tools will make our collective efforts even more effective.”
At the center of The Easy Way are three easy steps to healthy, comfortable contact lens wear:
1. Think Clean. Wash and dry your hands every time before touching your lenses or eyes. If you wear reusable lenses, always clean and disinfect them with each removal, and clean your case as directed. Keep your lenses and case away from any type of water, which can contain harmful microorganisms.
2. Remember Fresher is Better. Wear your contacts for as long as your eye care professional says, replacing them with fresh lenses on schedule. Only wear daily disposable lenses once, and always rely on new solution for reusable lens disinfection and storage. Replace your case at least every three months.
3. Trust Your Eye Doctor. Listen to your eye care professional, who has specialized training. If you have any questions, contact their office—they care about your health and great vision.
The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eyecare professionals.