LaunchPad: Also New ic! berlin Announces Re-Brand, Launches New Vision By Staff Wednesday, October 23, 2019 12:03 AM ic! berlin has announced a brand re-launch, featuring a newly launched brand vision, mission, and philosophy. In addition, the brand will debut a new logo, color scheme, and website in the coming months, which will be accompanied by new imagery and programming. ic! berlin’s new vision, mission, and philosophy are: Vision: We create the finest quality hand-made eyewear for those who value individuality over conformity. Mission: We strive for a more essential world. A world that is not dictated by fast fashion, but by lasting quality and design.Philosophy: We take a bold look at the world with our very own eyes. Just like the individuals who pursue their vision with our eyewear.www.ic-berlin.de