ic! berlin Announces Re-Brand, Launches New Vision


ic! berlin has announced a brand re-launch, featuring a newly launched brand vision, mission, and philosophy. In addition, the brand will debut a new logo, color scheme, and website in the coming months, which will be accompanied by new imagery and programming. ic! berlin’s new vision, mission, and philosophy are:
Vision: We create the finest quality hand-made eyewear for those who value individuality over conformity.
Mission: We strive for a more essential world. A world that is not dictated by fast fashion, but by lasting quality and design.
Philosophy: We take a bold look at the world with our very own eyes. Just like the individuals who pursue their vision with our eyewear.