Quick Take: Kering Eyewear has launched the "Kering Eyewear Through Their Eyes" project: a series of collaborations with international artists to develop creative concepts that revisit the values of Kering Eyewear and its collections.
Specifics: For the first edition of the project, Kering Eyewear teamed up with Camilla Falsini, an illustrator, muralist and multimedia artist from Rome, whose style combines vector drawing, digital collage and material applications. Falsini’s concept is titled “Look Into My Eyewear,” and will feature in the Digital Retail Concept, a retail environment designed by Kering Eyewear, installed in selected locations and on display before the end of the year in around 100 points of sale in the world's most prestigious shopping destinations. As part of the concept, digital screens can be updated and animated in real time. In addition, Falsini’s work will be rolled out across several digital touchpoints including relevant e-commerce platforms.
Selling Point: Roberto Vedovotto, president and CEO of Kering Eyewear, said, “Thanks to this project, Kering Eyewear takes a further step forward by approaching the world of art and using a new language, with the objective of experimenting with and figuratively conveying the company's aesthetic codes and product collections. Camilla Falsini's signature style is perfectly aligned with the young and dynamic spirit of Kering Eyewear. The artist has portrayed the values of the company in an innovative way, endowing her work with an original and extremely identifiable style.”
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